The MA Fair Share Amendment
Building a better future,
2 billion dollars at a time.
We helped pass the Fair Share Amendment, a constitutional amendment that has already put billions of dollars back into Massachusetts’ communities.
For this budget amendment, we further developed the campaign’s branding and visual identity, wrote and designed marketing materials for social media, and developed a suite of brand assets.
We also developed a brand new, comprehensive website from scratch. The website was organizing focused and highlighted work and resources from across the campaigns Massachusetts chapters.
Services
Research
Positioning
Brand Platform
Messaging
Impact
Passed the budget amendment in 2022. Added over a billion dollars to MA economy in 2023.
On courrse to add 2 Billion to MA’s economy every year. Increased organizing list size throughout campaign
Massachusetts Budget Amendment
Our Process
The Fair Share Amendment’s journey kicked off with a deep dive into both the “Tax-Gap” and the economic needs of Massachusetts’ working class. Through extensive polling and research the campaign team developed an organizing strategy that centered storytelling, community engagement, and grassroots organizing.
We crafted a brand identity that resonated with voters from all walks of life and designed a suite of materials — from merchandise to social media graphics — that communicated the amendment’s mission.
From there, we launched a multi-faceted campaign that leveraged digital organizing platforms, traditional media, and in-person events to reach voters where they were. We organized rallies, distributed informational materials, and enlisted the support of community leaders to drum up support for the Fair Share Amendment.
As voting day drew near, we worked tirelessly to ensure voters from across the state showed up to make their voice heard.
Want to Work with Us?
The Impact
In its first year, the ballot question brought in over a Billion dollars in funding to Massachusetts, and expects to bring in and spend an additional $2.2 billion every year to support public education, infrastructure, and transportation.
In only it’s first year, the amendment has lead to:
-
$150 million for construction & green infrastructure in public schools
-
$69 million to give every child free school meals
-
$205.8 Million for MBTA infrastructure, repairs, maintenance, improvements
-
$90 Million for regional transit authorities, route expansions & fare reduction
-
$109 Million for financial aid to students at public colleges
-
$50 Million for tuition-free community college
-
$150 Million for the construction and repair of roads and bridges
-
$70.5 million to expand access to high-quality childcare and pre-K
